Why I Built a Hybrid Career in Branding, Community & Creativity

Some careers follow a straight line...Mine has always followed a feeling.

When I first started my professional journey, I learned how to operate inside corporate structures — project management, branding systems, team leadership, visual communication, and strategy. But outside of work, I discovered something else: people connect through culture, food, storytelling, and shared experiences.

That’s how If These Boards Could Talk was born — a lifestyle brand rooted in creativity, intentionality, and culture. What I didn’t realize at the time was that this personal passion would become the blueprint for a hybrid career that merges who I am at work with who I am at home.

Today, my hybrid creative career sits beautifully at the intersection of:

• Brand strategy

• Creative project management

• Content creation

• Community building

• Cultural storytelling

People often ask how I balance corporate work and creator work.

My answer is simple:

"I focus more on successful integration over balance."

Navigating the Strengths of Your Crossroads

The corporate world taught me structure.

The creator world taught me soul.

And the community taught me purpose.

Understanding this, is what keeps my focused on ensuring my content remains on brand for each of my audiences.

Now, every project I take on — whether it’s a brand campaign, a charcuterie activation, or a community experience — carries one mission:to create meaningful moments that feel human, grounded, and culturally rich.

This hybrid approach allows me to serve both organizations and audiences in a way that feels creative, strategic, and deeply intentional.

And honestly? It feels like home.

The Takeaway? The Journey is Just Getting Started.

If success is about leveling up intentionally, then I’d say we’re off to a solid start. Every moment —whether smooth or chaotic—has been about stepping into my power and recognizing my flow. And that’s exactly what I want for you too.

So tell me—💬 What part of your career or creative path are you currently merging or evolving??

Drop it in the comments, send me a DM, or share it on socials (be sure to tag me).

Let's Connect

Let’s light this thing up together.

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