What Brands Get Wrong About UGC — And How I Do It Differently
- Brandyce Romer
- 2 days ago
- 2 min read
User Generated Content is everywhere — but not all UGC is created equal.
Brands often assume that “authentic” content simply means filming something casually and hoping it connects. But real authenticity isn’t an aesthetic — it’s a relationship.
Here’s what many brands get wrong:
They focus on the content before they understand the community.
Pretty videos don’t convert.
People convert.
Connection converts.
Culture converts.
Relevance converts.
My approach to UGC is rooted in community-first storytelling — meaning:
The audience comes before the script.
Culture informs the creative direction.
The goal isn’t to look real — it’s to be real.
So what’s it really like working with me?
When brands work with me, they’re not just hiring a creator. They’re hiring someone who understands:
Audience behavior
Cultural nuance
Storytelling psychology
Visual communication
Community engagement
Lifestyle positioning
That’s why my content performs with purpose.
It’s human-centered.
It’s sensory.
It’s rooted in culture.
It feels like someone you trust — not someone trying to sell you something.
Brands who embrace this approach end up with content that doesn’t just reach people — it resonates with them.
The Takeaway? We’re Redefining What “Real” Looks Like.
Every piece of content we create or consume is a chance to show up with more intention, more heart, and more truth. Whether you’ve been deep in the UGC world or you’re discovering it for the first time, this is our moment to shape storytelling that actually feels human.
So tell me—💬 What does “real” content look and feel like to you?
Drop it in the comments, send me a DM, or share it on socials (be sure to tag me).
Let’s light this thing up together.
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